How to Become a Yoga Influencer on Instagram

Written by Tom Siani.

Have you tried to expand your yoga career on social media?

yoga influencer

The new version of coronavirus is still infecting people, and social distancing orders and lockdowns have caused limitations for many businesses.

Yoga classes have also been impacted by COVID-19, just like the other sports. That’s why many yoga instructors are shifting towards using online tools to reduce the risks while continuing their careers.

If you’re a yoga teacher, social media platforms like Instagram are best to keep in touch with your class members.

With more than 1 billion active users around the world, Instagram has a great capacity for reaching out to new audiences and gaining fame. You can also rely on the platform to make money using Instagram, just like many other business owners and influencers.

Of course, the competition is so fierce on Instagram these days, so you need to have a strong strategy and learn many things to win.

Here are several actionable tips for you to become a yoga influencer on Instagram and earn more money.

Determine what you want

Having a SMART set of goals is essential for a professional social media presence. You need to know what you want to reach and when you expect to succeed.

Try to write several specific, measurable, achievable, relevant, and time-bound objectives to be able to track them and analyze your performance.

Getting more followers, driving traffic to your site, and increasing the sales of your online courses are good examples of SMART goals.

Set aside a reasonable budget

Believe it or not, social media marketing requires time and money. You might think that you can gain your audiences’ attention through some selfies and videos. But the truth is that you have to put something more.

Creating quality content, videos, infographics, promoting your posts, managing and scheduling your account, and many other things need a certain amount of budget. So try to determine your budget and then devise a good plan to reach your goals accordingly.

Be informative and cool

Nothing is more important than educational content. Of course, you need to consider that social media users look for cool posts and entertaining pictures and videos.

So you need to try to combine these two characteristics in your content. Do not forget some jokes in your videos and keep your tone of voice friendly to encourage them to follow your account.

Be up-to-date and mention the latest trends in your niche from new techniques, healthcare devices, diets, COVID-19 findings, and everything that might be useful for your users.

Schedule your posts

Posting on peak hours is key to putting your content in the eyes of as many users as possible.

The thing is that there’s no specific formula that works for every niche on social media. So how to find the best time to post on Instagram.

Here are some tips:

Remember that the best times to post vary by industry. So posting about yoga is different from posting about real estate.

Create feed themes

If you look at other influencers on Instagram, you’ll find some cohesive trends in their feed posts so that it makes a unique style.

This is called Instagram feed themes and is a great way to make a good first impression. When a visitor looks at your feed, they’ll instantly recognize that you have a yoga-related account. If you make an attractive theme, your chance of being followed by them will significantly increase.

Visualize your content

The most important aspect of Instagram is that it’s a multimedia-based platform. A bunch of outstanding features on the platform let you make any kind of visual content.

Feed, Story, Live, IGTV, and Reels are all great to help you make great pictures and video content. Remember that you need to add context to your posts with great captions.

Create a hashtag strategy

Hashtags are key to being discovered on social media, especially on Instagram. If you want your posts to be listed in the search results of a certain query, you need to use related hashtags to that query.

Try to find the best niche hashtags about yoga. Then use them along with branded hashtags under your posts on Instagram.

You can use 30 hashtags in each feed post and 10 hashtags in each story, but it’s recommended to avoid using that many hashtags.

Avoid buying followers

Getting a considerable number of followers is not an easy task. You need to spend tons of time and money to gain niche audiences' trust and make them follow your account.

That’s why many businesses and influencers buy Instagram accounts or try to gain fake followers. Remember that having irrelevant and unengaged followers doesn’t benefit your social media strategy.

Collaborate with other yoga influencers

One of the best means of getting more followers on Instagram is to collaborate with community members, especially influencers.

You can ask them to promote your posts, and in return, you can do the same for them. An important point in this regard is that building a niche community is much more effective than having more followers.

Collaborate with brands as an influencer

One of the best advantages of becoming an influencer on Instagram is earning money online. This also increases your fame because when you work with brands, others see you as an important influencer.

You can simply recommend relevant sport or healthcare equipment to your followers and earn money from brands.

Try to avoid being too promotional because this will dent your reputation.

yoga instagram


Becoming an Instagram influencer can help you expand your class members’ circle and earn more money. Try to pay attention to the mentioned tips to build an online identity and become a yoga influencer. Of course, you shouldn’t solely rely on Instagram. It’s recommended to cross-promote your Instagram content on other social platforms.

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